Hey I’m Boyu —
Seattle-based product designer, visual storyteller, artist.
Over the past 5 years, I’ve crafted thoughtful product and brand experiences across tech, mission-driven, and commerce spaces. Currently seeking opportunities to make an impact.
My work spans: UX/UI Design system Data viz Visual design Marketing Brand identity
AI, engagement, upsell, growth
Product Design for Consumer Tech
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![Screenshot of a webpage for Roami AI]()
Roami AI In-Car Companion Product Site
Brand, website, and design system for Roami, shaping the discovery and understanding of an evolving consumer AI.
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![A screen of Microsoft 365 plan options]()
M365 Marketing Page Redesign
Full UX and visual refresh of the Microsoft 365 Plan Chooser page.
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![A mock-up screen of Microsoft Copilot chat interface]()
Copilot Engagement Strategies
(Password available in resume or upon request) Solutions to increase user confidence around AI and drive Copilot adoption.
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![A zoomed-in graphic of the US map with highlighted locations]()
Eviction Lab
Client: Princeton University.
Website for the first national eviction database, combining data visualizations, research and resources.
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![A thumbnail containing graphics of charts and tables]()
Budget Equity Project
Client: The New School.
Data platform exploring how local governments allocated ARPA funds for systemic inequities.
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![A graphic of the US map in hexbin shape]()
Behind Bars Data Project
Client: UCLA Law.
Website for the national database that visualizes mortality rate in U.S. prisons.
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![An image of a dam in China]()
Electricity Market Tracker
Client: UC San Diego.
A research repository for analyzing China’s evolving energy and electricity markets.
Editorial, brand identity, design systems
Editorial & Brand Design
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![A screenshot of BlueNile's seasonal homepage]()
Blue Nile
ADA-compliant emails, templates, social media assets, campaign based web visuals for a jewelry retail company.
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![A Frye Art Museum brochure on top of a fabric background.]()
Frye Art Museum
Internal brand guidelines, exhibition collateral, museum signage, and digital ads for a Seattle local art museum.
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![Image of a phone showing "Swansons Nursery" app splash screen.]()
Swansons App & Design System
Mobile app, design system, and illustration library for a local nursery.
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![An image of line graphics with Mixed Reality UX Research logo.]()
Microsoft Mixed Reality UX Research
Brand and design system for Microsoft Hololens Research team.
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![A table-top view of brand materials of Elliott Bay Book Store]()
Elliott Bay Bookstore
Visual identity, brand guidelines and collateral for one of Seattle’s most beloved bookstores.
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![The front and back cover of The Raw magazine.]()
The Raw Magazine
Self-founded magazine featuring bold editorials and artist interviews that explore identity an self-expression.
Past and current clients:
About me
Welcome! I’m Boyu 伯昱, which means “radiant light”. The name was given by my grandfather, an inspiring artisan, and it has helped shape the visual motif and energy I carry through life.
I’ve been in Seattle for the last 13 years and love the whimsy and creativity the city has given me.
As a designer, my approach is rooted in empathy, curiosity and an understanding of the needs of community. I blend UX thinking and visual craft as a holistic tool to shape narratives and help people navigate through new experiences. Opportunities that provide positive social impact energize me significantly. Being a first-gen immigrant, I feel a strong responsibility to bridge gaps, uplift voices, and open doors for others.
Other than design, I find balance through emerging in fantasy worlds of DnD, and exploring tangible crafts that allow me to slow down. I love pottery, film photography, and jewelry making. They keep me grounded and curious as a designer and a maker.
Mission-driven, national data, non-profits
Social Impact Projects