I’m Boyu —

Seattle-based visual storyteller & product designer. Museum enthusiast, ceramicist, maker.

Creating brings me meaning. With a deep desire to do good through my work, I craft thoughtful experiences across social impact, tech, non-profit, and academic spaces. Currently seeking opportunities to make an impact.

Visualizing systemic issues to inform action

Social impact projects

Projects that center around storytelling, data transparency, and real-world change, crafted in collaboration with academic institutions, nonprofits, and community-focused organizations.

  • A zoomed-in graphic of the US map with highlighted locations

    Eviction Lab

    Client: Princeton University

    Interactive visualizations, research index, and resource tools for the first national eviction database during a time of housing insecurity.

  • A thumbnail containing graphics of charts and tables

    Budget Equity Project

    Client: The New School

    A data platform and research repository for exploring how local governments allocated ARPA funds to address systemic inequities across the U.S.

  • A graphic of the US map in hexbin shape

    Behind Bars Data Project

    Client: UCLA Law

    National database visualizing deaths in U.S. prisons and jails, increasing transparency and supporting carceral reform.

  • An image of a dam in China

    Electricity Market Tracker

    Client: UC San Diego

    A research and resource repository for analyzing China’s evolving electricity markets, with insights on spot markets, contracts, and policy reform.

Designing AI experiences that build clarity, trust, and adoption

Microsoft Copilot Growth Studio

Key user experiences that introduced and integrated Copilot AI across apps like Word, Excel, and the web. My work spanned onboarding flows, upsell moments, in-app guidance, marketing pages, and internal playbooks, focused on helping users understand Copilot’s value and feel confident using it.

  • A mock-up screen of Microsoft Copilot chat interface

    Copilot Features

    (The password for this project is available on my resume or upon request via email.) Onboarding flows, upsell moments, and contextual entry points designed to increase confidence and drive Copilot adoption in existing M365 apps.

  • A check-out screen for "Microsoft 365 Family"

    Microsoft 365 Check-Out Redesign

    Redesigned checkout experiences for Microsoft 365, with pathways for adding Copilot during purchase.

  • A screen of Microsoft 365 plan options

    New Microsoft 365 Marketing Page

    Full visual and UX refresh of the Microsoft 365 marketing page to improve clarity and boost plan conversion.

  • A thumbnail of a gradient background, and 3 icons showing: heart, hourglass, and up side down triangle

    Discover, Try, Buy Framework Playbook

    Cross-product framework for guiding users through discovering, trying, and purchasing add-ons with consistent, self-serve experiences.

Helping users browse, navigate, and make purchases

E-commerce

Accessible, engaging experiences for retail, from luxury jewelry to local plant nursery.

  • Mobile phone with screen "Swansons Nursery", on brick ground

    Swansons App and Design System

    Mobile app, design system, and illustration library for a local plant retail store — making plant discovery, learning, and purchasing easy and enjoyable.

  • A mock-up of Blue Nile's desktop website, on a background of jewelries

    Blue Nile

    ADA-compliant emails, templates, social media assets, web visuals and UX for seasonal campaigns and product launches.

Narratives shaped through typography, textures and expressions

Visual identity & editorial

A collection of museum, brand and editorial work rooted in visual storytelling, system thinking, and creative direction, expressing design across print and digital.

  • A Frye Art Museum brochure on top of a fabric background.

    Frye Art Museum

    Exhibition collateral, print materials, digital ads, wayfinding signages, and internal brand guidelines for a Seattle local contemporary art museum.

  • An image of line graphics with Mixed Reality UX Research logo.

    Microsoft Mixed Reality UX Research

    Brand identity, internal brand guidelines, and visual system for Microsoft Mixed Reality UX research team.

  • The front and back cover of The Raw magazine.

    The Raw Magazine

    Independent magazine featuring bold editorials, artist interviews, and photography that explore sexuality, identity, and self-expression.

  • A table-top view of brand materials of Elliott Bay Book Store

    Elliott Bay Bookstore

    Brand system, collateral, and visual identity for Seattle’s most beloved bookstore.

Past and current clients:

Microsoft

•

The New School

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Princeton University

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Stanford University

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UCLA Law

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UC San Diego

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Yale Law

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Frye Art Museum

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Blue Nile

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Microsoft • The New School • Princeton University • Stanford University • UCLA Law • UC San Diego • Yale Law • Frye Art Museum • Blue Nile •

About me

My approach to design is rooted in empathy, curiosity, and an understanding of the needs of my community. I believe that good design should adapt, inspire, empower, and positively impact society. As a first-generation immigrant, I feel a strong responsibility to use my skills to create better spaces for others — to bridge gaps, uplift voices, and open doors.

Coming from a fine art background, I believe art is a right, and some of my most fulfilling projects have been designing for museums and non-profits — helping make art, knowledge, and culture more reachable for more people.

Other than design, I find balance through tangible crafts that let me slow down and reconnect with my hands. I love doing pottery, jewelry making, and film photography, celebrating small moments of life. Making art outside of a screen keeps me grounded and curious as a designer and an artist.

Pottery and jewelry store coming soon!

Connect with me:

- LinkedIn: www.linkedin.com/in/zhang-boyu/
- Email: hello@boyuz.design