Jewelry retail & visual storytelling
Blue Nile Marketing Design Work
Background
CONTEXT
Blue Nile is a Seattle-based jewelry retailer known for its wide-reaching audience and strong presence in both online and in-person markets. With a diverse customer base spanning various ages and styles, the brand focuses on providing a modern, accessible shopping experience across all digital platforms.
GOALS
As a designer in the marketing team, I worked closely with the Art Director, developers, the UX team, and fellow designers to create marketing and digital assets in a fast-paced, constantly evolving environment. My responsibilities included designing social media graphics and website assets for seasonal campaigns, refreshing the website based on campaign needs, creating ADA-compliant marketing templates and redlines, and developing promotional marketing emails. I helped ensure that every touchpoint remained visually consistent, accessible, and aligned with the brand’s dynamic marketing calendar.
