Blue Nile Marketing Design
Jewelry retail & visual storytelling
Background
CONTEXT
Blue Nile is a jewelry retailer known for its wide-reaching audience and strong presence in both online and in-person markets. With a diverse customer base spanning various ages and styles, the brand focuses on providing a modern, accessible shopping experience across all digital platforms.
GOALS
As a designer in the marketing team, I worked closely with the Art Director, developers, the UX team, and fellow designers to create marketing and digital assets in a fast-paced environment. My responsibilities included designing ADA compliant templates, emails, social media assets, website refreshes. I helped ensure that every touchpoint remained visually consistent, accessible, aligned with the brand’s dynamic marketing calendar. Quickly adapt to seasonal shifts, and capture the brand’s evolving story.
Website UX/UI Design Holiday Refresh
Selection of ADA-Compliant Marketing Emails
Selection of Digital Ads
