Seattle Running Club Digital Refresh
Community focused, driven by motion
Background
Seattle Running Club is a Puget Sound–based running community established in 2005, built around trail, road, and track training through consistent group runs and local events.
In this project, I am the lead digital designer, exploring a refreshed homepage direction and a series of social posts to elevate the club’s online presence while staying grounded in its real programming and community identity.
CONTEXT
The goal was to demonstrate photography-led layouts and cross-surface storytelling. The concept aims to balance identity, event promotion, and product conversion, positioning SRC as a welcoming and momentum-driven community.
GOALS
